IWC Merchant Awards

Important Information

It is important to note that you can only save the form during the entry process when you have answered all of the mandatory questions marked with an asterisk (*). When these questions have been completed you can save the form and edit it at a later date.

A note on supporting material

We ask that entrants upload a single PDF or PowerPoint (up to 10MB) per award category entered. This document must be specific to the category you are entering. Please label the document you are uploading with your company name. Evidence to support answers to generic questions should be included in this presentation. If you are entering multiple award categories please only include this information once.

Help and support

For help and support please refer to the FAQ and Rules of Entry pages on the IWC Merchant Awards website.

Generic Questions 

Before you make your first IWC Merchant Award UK entry please select and complete the generic questions. This is obligatory unless you are only entering the Consumer Campaign or the Restaurant Wine List or IWC Wine Educator of the Year. This only needs to be answered once. You can edit these questions at any point before you pay for and submit your entry.

Important Information

Before you make your first IWC Merchant Award UK entry please select and complete the generic questions. This is obligatory unless you are only entering the Consumer Campaign or the Restaurant Wine List or IWC Wine Educator of the Year . This only needs to be answered once. You can edit these questions at any point before you pay for and submit your entry.

Questions

Please read these questions carefully before starting the online entry process. All information submitted is confidential and judges are required to sign NDAs.

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General Categories 

These awards are open to UK based agencies whose main activity is importing wines into a country for distribution themselves, or through other companies. An agency is therefore responsible for the success of the sales of those products in the country whether they distribute them or not.

  • Small Agent of the Year - agencies with a turnover of less than £5 million
  • Medium Agent of the Year - agencies with a turnover of between £5 million and £25 million
  • Large Agent of the Year – agencies with a turnover of more than £25 million 
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These awards are open to UK based agencies whose main activity is importing wines into a country for distribution themselves, or through other companies. An agency is therefore responsible for the success of the sales of those products in the country whether they distribute them or not.

  • Small Agent of the Year - agencies with a turnover of less than £5 million
  • Medium Agent of the Year - agencies with a turnover of between £5 million and £25 million
  • Large Agent of the Year – agencies with a turnover of more than £25 million 
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These awards are open to UK based agencies whose main activity is importing wines into a country for distribution themselves, or through other companies. An agency is therefore responsible for the success of the sales of those products in the country whether they distribute them or not.

  • Small Agent of the Year - agencies with a turnover of less than £5 million
  • Medium Agent of the Year - agencies with a turnover of between £5 million and £25 million
  • Large Agent of the Year – agencies with a turnover of more than £25 million 
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The entry must show that the buying team can demonstrate how they have contributed to the overall objectives of the business. Entrants must outline the team’s excellent comprehension of the market and of their customers. They should also explain why the team stands out above the rest, how it achieved measurable results and give evidence to support this.

The judges will be looking for a team that can negotiate, innovate, and work with partners to deliver an exceptional range targeted to their customers.

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To enter this award your campaign must meet the following criteria:

  • This award is for a single campaign or event in 2021
  • The campaign or event must have taken place in the UK
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This award is open to all national convenience stores chains that own multiple retail outlets.

For the purpose of this category, convenience stores are qualified as small ‘local’ stores that are part of a national or regional chain of stores, whose main activity is convenience grocery. There must be a minimum of 30 stores nationally (these can also include petrol stations, motorway services and multiple differently sized sites). Each store must have at least 80% of their wine range/allocation managed centrally (head office). The wine range(s) must have a minimum of 30 SKU’s and no more than 150 SKU’s. Each separate grade of store must have a different planogram for each.

All entrants must provide a national wine range list for February 2022 – ie sku’s available in stores. Each separate grade of store must have a different planogram for each – when uploading their supporting documents. (i.e. Stores that carry 30 SKUs, 75 SKUs and 100 SKUs must have a different planogram provided with the entry)

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The Independent Merchant of the Year award is open to any independent retail business whose function is to sell wine and includes retail specialists and online retailers.

There are two sub-categories for these awards:

  • Small Independent Merchant of the Year - privately owned businesses with 1-3 outlets in the UK and no more than 20 members of staff
  • Large Independent Merchant of the Year - privately owned businesses with 4-10 outlets in the UK or more than 20 members of staff
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The Innovator of the Year is to recognise excellence in innovation in the UK wine industry

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The Wine Educator of the Year is to recognise excellence in education in the UK wine industry

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This award is judged on both the content and visual appeal of your wine list. It is therefore essential that you submit copies of your wine list to support your entry.

To enter this award you must be UK based and sell wine to the UK market.


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The National Merchant of the Year award is open to any retail business with more than 10 outlets whose function is to sell wine.

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To enter this award you must be UK based and sell wine to the UK on-trade.

The Supporting Material is worth up to 10 points

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To enter this award you must be UK based and sell wine online.

The Supporting Material is worth up to 15 points

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To enter these awards you must have at least one retail shop in the UK. You can enter multiple award categories if you wish to nominate your business as a specialist in more than one region.

  • Eastern England: Lincolnshire, Cambridgeshire, Norfolk, Suffolk, Essex
  • Central England: Gloucestershire, Herefordshire, Oxfordshire, Buckinghamshire, Northamptonshire, Bedfordshire, Hertfordshire, Shropshire, Staffordshire, Leicestershire, West Midlands, Rutland, Worcestershire, Warwickshire, Derbyshire, Nottinghamshire
  • London: Greater London
  • Northern England: Northumberland, Cumbria, Tyne & Wear, Durham, Yorkshire, Lancashire, Greater Manchester, Merseyside, Cheshire
  • Northern Ireland: Northern Ireland
  • Scotland: Scotland
  • South West England: Cornwall, Devon, Somerset, Dorset, Wiltshire, Bristol
  • South & South East England: Hampshire, Berkshire, Surrey, West Sussex, East Sussex, Kent, Isle of Wight, Channel Islands
  • Wales: Wales
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To enter this award your restaurant must be based in the UK.

Criteria

The judges will be looking at the following criteria:

  • Quality of wines available within the context of your restaurant
  • The range of varieties and regions within the context of the restaurant and menu. For example, a tightly focussed all-Italian list at an Italian restaurant will not be penalised for a lack of diversity.
  • Having a suitably diverse list of wines by the glass.
  • A suitable list of alternatives to wine, which could include: sake, beer, spirits, water, soft drinks
  • Balance of countries, regions and wine styles
  • Good cross-section of prices, appropriate to your restaurant
  • Suitability of the list in matching the cuisine and the style of the restaurant
  • Offering value for money, relevant to the type of establishment
  • Originality and an innovative, dynamic list.
  • Accuracy and consistency of the information in the wine list.
  • Ease of navigation
  • Design innovation and selling cues on the wine list
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Presentation

This year the presentation will take place over Zoom. We recommend a maximum of two people to present on the day, both of whom must be full time employees of the company. There will be a strict 30 minute segment for each company with a maximum of 20 minutes (we suggest you aim for 15 minutes) for the presentation and 10 minutes Q&A session with the judges.

The judges will not be looking for a repeat of the information already given, but they will need to know the ideas and plans behind the current offering from your supermarket. We wish to see and hear what you can’t put in an entry.

The presentation will be via Microsoft Teams on the 12th of May 2022. The time of the presentations will be confirmed shortly after the submission date.

The Supporting Material is worth up to 20 points

The Presentation and Q&A is worth up to 100 points

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To enter this award you must be UK based and offer a membership club, through which you promote and sell wine.

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Specialist Merchant Awards 

These awards recognise the best specialist merchants based in the UK. You can enter a maximum of four (4) specialist categories. You must submit a unique supporting presentation for each specialist category.

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